Founder & CEO, CareAH (Care At Home)
Tech entrepreneur · 25 years UK technology experience
My name is Siv Matchendran, and I'm the founder and CEO of CareAH, England's home care marketplace. I've spent 25 years building technology in the UK, and I started CareAH to fix something that touches almost every family at some point: finding good home care.
I built CareAH because finding good home care in England shouldn't be this hard. When someone you love needs care, you shouldn't have to spend days calling agencies, waiting for callbacks, and hoping for the best. Families deserve to find verified, available, CQC-registered care, quickly, transparently, and with confidence.
I've spent a career proving that good technology makes hard things simple. CareAH is me putting that to work where it matters most: care.
CareAH is built and maintained by the engineering team at IIT Software Limited, a UK software and IT consulting company I founded in 2007. Nearly two decades of product development and consulting experience sits behind this platform.
When families and agencies use CareAH, they're using a platform built on the same engineering rigour we've applied to software projects for nearly 20 years. Fast, secure, reliable, and built to last.
The name CareAH was born from a simple idea: Care At Home. The C-A-H became CareAH. Say it out loud: Care-Ah. It sounds warm. Almost like a sigh of relief, which is exactly what finding the right care for your family should feel like.
Care + At + Home = CareAH
The letters that became a name. The name that became a platform.
Outside of CareAH, the values that drive me come from a long commitment to community service.
I'm a member of Romford Rotary Club, founded in 1922 and one of the oldest in the country, with over a century of service to the community. I'm currently serving as President, having previously held the role in 2015-16. The values I've lived through Rotary, service above self, trust, and community, are the same values I built CareAH on. This platform isn't just a business to me. It's an extension of that commitment.
Whether you're a family, an agency, or an investor, I'd love to hear from you.